Bengawan Solo Rebrand

Brand Identity
Apr 2020

Conceptual rebranding and art direction for the familiar, beloved neighbourhood pastry shop, Bengawan Solo.

This familiarity is reinforced by the design elements that reflect Bengawan Solo’s signature creation, the Kueh Lapis. The rebrand appeals to both young and old by positioning Bengawan Solo as modern yet retaining the values of reliability and trust that they have been known for.